KLCC is having a Lifestyle Australia Exhibition at the concourse area from now till next Tuesday ( 20/5/08 ). Since my client - MOOKS is an Australian brand, they got to promote their merchandise there. And that's when i came into the picture : Planned and proposed the display concept for them.
Since it is not a major exhibition, we were just allocated a certain part of the booth to display and sell our merchandise. No dramatic display but it did create a small drama :
The theme for the Winter 08 ( Australia is having winter now ) is actually New York, New York. So we picked the Statue of Liberty as the icon of the collection. As of course, we have to display some of it in the booth. And then this old man stopped by and asked me : Why is this thing doing here? It's American! Luckily it was in a trade show and i was in a good mood. So i explained to him the actual idea of having the statue there.
We did make some changes on the statue, as it is not holding a torch, but a MOOKS signature lighhtbulb. I was quite pleased when they are some visitors who actually wanted to buy the props that i made, instead of the merchandise. ( My client will not be happy, but who cares ;p )
My 2D Statue of Liberty standee in a la Andy Warhol color combinations.
So, if you happen to be in KLCC these few days, do drop by the booth. And get some goodies or discount vouchers from our friendly promoters. :)
1 day ago